Email Marketing Lounge

No not a reference to a Kelly Clarkson song, but instead a really strong campaign from Timberland encouraging those that have not purchased and/or visited the site in a while to 'come back'. A great example of a marketer segmenting... Read

I love the Neiman Marcus email today creating a very meaningful sense of urgency to act now - e.g. 'buy now!'.The email promotes a 50% off and Free Shipping two-hour promotion that started today at 11:30AM CST and ended at... Read

This morning CNET had an article on how Spam now accounts for 90.4% of all email sent. The report from Symantec is clearly reputable and I'm sure based on very scientific data. That being said, I was surprised by how... Read

Sometimes we hit the 'send' button before we intend to do so. One would assume that was the feeling generated at the Academy Awards today when they sent the email below with the subject line:"TEST HTML Email for Membership Mailing"To... Read

CircuitCity.com sent a "re-launch" email today announcing the re-launch of their website under new ownership. The email campaign does a nice job of accomplishing several items facing a company coming out of bankruptcy under new ownership; including:Branding: Consistent use of... Read

I really love the Kodak Gallery email creative. Kodak Gallery is promoting their 'Mini Photo Book' and the design does an amazing job of highlighting the photo book in use. Additionally the four call-out boxes do a great job of... Read

The Susan G. Komen for the Cure has a great email today promoting their fundraising application within Facebook. It is essentially a nice way for users to extend their fundraising efforts through their network of friends. As many marketers start... Read

I love the email from Kodak that comes out monthly. The email campaign selects a customer submitted picture as the "Kodak Moment of the Month". In this example, a photo from Kodak customer Ellen S. Whittle shows a high school... Read

Another good reminder to test your email campaigns prior to sending them out... As an example, Old Navy recently sent an email that had two prominently displayed broken images near the top. I would highly recommend a "QA Checklist" for... Read

Love the creative from Finish Line!What makes the creative jump out is the use of a hand-written font and the leg drawings. Further, the shoe laces appearing tied together creates a nice visual separation that draws the eye. Love it!... Read