Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers... More

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.

Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers at home in a refreshing new way. The website speaks to an audience thirsty for an online experience with content that resonates with practicality, pertinence, and accessibility: not mere marketing and promotion. In this way, Coca-Cola can strike a unique relationship with consumers, increasing loyalty through the gift of inspiration, entertainment, and education.

By combining Yesmail's fresh content strategy that serves up relevant, useful, engaging, and inspiring articles and tips with R2integrated's beautiful, intuitive, and fluidly functional build, we created an experience specifically designed to connect with decision makers: a site that speaks directly to a consumer with a friendly style and respect for their busy lives.  

Check out the new website and let us know what you think! Less

I'm super excited about our announcement today launching our partnership with ShareThis. This is the first of many capabilities focused on the power of social media that Yesmail will be providing our clients.We'll have much more to 'share' soon, but... More

I'm super excited about our announcement today launching our partnership with ShareThis. This is the first of many capabilities focused on the power of social media that Yesmail will be providing our clients.

We'll have much more to 'share' soon, but for now check out the press release. Less

One of our ace developers, Chris Jones, is an expert panelist this evening in Portland, Oregon at a "How Do You Do It?" Agile Development event hosted by the Software Association of Oregon. Go to SAO Events Calendar for more... More

One of our ace developers, Chris Jones, is an expert panelist this evening in Portland, Oregon at a "How Do You Do It?" Agile Development event hosted by the Software Association of Oregon. Go to SAO Events Calendar for more info on "Life Inside an Iteration." Less

Several our clients are actively looking at how best to integrate product reviews into their email marketing program. In partnership with Bazaarvoice and one of our key clients, Northern Tool, we have jointly published a great case study detailing... More

Several our clients are actively looking at how best to integrate product reviews into their email marketing program. In partnership with Bazaarvoice and one of our key clients, Northern Tool, we have jointly published a great case study detailing such integration.

A quick quote from the case study:

"By leveraging the review results on recently purchased products and incorporating those results into targeted top rated email campaigns, Northern Tool has seen a better-than-average conversion rate, in addition to a lift in overall sales. In fact, Northern Tool is able to use their "Top Rated Products" emails as an important component of their email marketing efforts because the results are consistently effective."

Click to access the full email marketing case study. Less

Dale and Thomas, a long time client of ours, has experienced some incredible results through the integration of Web Analytics and Email. Check out the press release touting the benefits they've seen through a joint integration with Yesmail and Omniture... More

Dale and Thomas, a long time client of ours, has experienced some incredible results through the integration of Web Analytics and Email.

Check out the press release touting the benefits they've seen through a joint integration with Yesmail and Omniture SiteCatalyst:

We have had great success working with Omniture and joint clients who want to see the value of an integrated web analytics and email program. If you are moving in this direction drop me a line and we'll help you ensure the integration is a success.

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Hot off the press - Return Path is further consolidating the deliverability services space by announcing its intent to acquire Habeas. The acquisition should help reduce the confusion in the market surrounding the various deliverability service providers. Matt Blumberg the... More

Hot off the press - Return Path is further consolidating the deliverability services space by announcing its intent to acquire Habeas. The acquisition should help reduce the confusion in the market surrounding the various deliverability service providers.

Matt Blumberg the CEO and Chairman of Return Path published this key info in his blog today:

"For sender clients, we can now offer expanded service levels and access to a broader "footprint" of ISPs and filters who subscribe to our services. The consolidated company will be one step closer to providing a universal set of standards for measuring sender-focused email quality and reputation...The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and distinct whitelist programs indefinitely."

We recently announced a partnership with Return Path offering their Sender Score Certified Program to our clients. Several clients who have been initial users of the program have seen great improvement in overall program performance including increased open and click rates.

Return Path's key competitor and the remaining force in the world of deliverability, Pivotal Veracity, remains a strong partner of ours. Several of our clients routinely take advantage of their inbox monitoring and content optimization tools.

It will be interesting to see how this acquisition drives the further development of both Return Path and Pivotal Veracity.

More to come for sure... Less