Today Yesmail launched an email campaign with PayPal to help drive donations to Oxfam's Haiti Earthquake Appeal.  The teams completed all aspects of this campaign within 48 hours...this involved coordinating with groups involved with Design, Content, Merchant Services and Marketing... More

Today Yesmail launched an email campaign with PayPal to help drive donations to Oxfam's Haiti Earthquake Appeal.  The teams completed all aspects of this campaign within 48 hours...this involved coordinating with groups involved with Design, Content, Merchant Services and Marketing Operations, plus the normal email operations elements, such as loading data, performing content QA, and getting full approval.
 
As we all know, email has proven to be a channel that can be used to get the message out quickly with maximum reach. It's especially rewarding when we can bring these benefits together to help support a worthy cause, such as Haiti relief effort. This effort truly was a success with over 40 donations per minute during the first two hours of deploying the campaign.
 
Please donate now with PayPal and help the people of Haiti at their critical time of need.


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