eMarketer published an interesting study recently of adult internet users who subscribed to approximately three daily or weekly shopping emails or newsletters showed that more than 60% read the content every day and 22% were checking their email multiple times... More

eMarketer published an interesting study recently of adult internet users who subscribed to approximately three daily or weekly shopping emails or newsletters showed that more than 60% read the content every day and 22% were checking their email multiple times per day.  That read frequency, alongside with the fact nearly half were still excited enough about receiving daily deals and said they "can't wait" to see the latest deals in the messages - means that Enterprises marketing to consumers have a huge opportunity to drive sales on a daily basis with this type of email program.

eBay, an industry leader in email marketing and one of our clients, has had their eBay Daily Deals program in place since 2009. This program consistently drives revenue and provides value for eBay members. Check out the Tech Tuesday Daily Deal email from eBay posted here.

Any eBay member can "opt-in" to receive the Daily Deals and the program continues to see organic increases in their opt-in base.  And while we can't give you the exact numbers, we are all proud to say that eBay metrics consistently exceed industry benchmarks due to their specialized and highly targeted program.
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Kudos to Dominos, our savvy pizza client for engaging their active customer base, now 6 million strong, with a great "Show your pizza" campaign.  The promotion, mailed out to their opt-in database, encourages people to make their own pizzas and... More

Kudos to Dominos, our savvy pizza client for engaging their active customer base, now 6 million strong, with a great "Show your pizza" campaign.  The promotion, mailed out to their opt-in database, encourages people to make their own pizzas and submit images of them for the chance to win a spot in a print advertisement. Dominos is also giving eight consumers $500 in the second installment of the Show Your Pizza promotion, which runs through August 23.

We all know that multi-channel marketing is a great way to engage your customers through one of the many channels they prefer - and pairing email with a campaign that motivates people to have a dialog with you, in this case sharing photos, is just plain smart.  Those folks that get their homemade pizzas published by Dominos are going to share it with their network - and that will in turn inspire more people to sign up with Dominos to play along, and low and behold discover just how easy Dominos makes it to order from them.  

In fact, my welcome email, shed some new light for me personally on how easy it is to order - in advance, on my phone and it's easy to get local specials and coupons.  I'll be sharing that email with my friends for sure.  Now I just need to get my kids to make a creative pizza to submit and send that along - who can pass up the chance to have fun and possibly $500 bucks for their future college fund! Less

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers... More

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.

Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers at home in a refreshing new way. The website speaks to an audience thirsty for an online experience with content that resonates with practicality, pertinence, and accessibility: not mere marketing and promotion. In this way, Coca-Cola can strike a unique relationship with consumers, increasing loyalty through the gift of inspiration, entertainment, and education.

By combining Yesmail's fresh content strategy that serves up relevant, useful, engaging, and inspiring articles and tips with R2integrated's beautiful, intuitive, and fluidly functional build, we created an experience specifically designed to connect with decision makers: a site that speaks directly to a consumer with a friendly style and respect for their busy lives.  

Check out the new website and let us know what you think! Less

I wanted to share with everyone a recent email creative design award winner from the Yesmail Creative Services team. Our creative team is by far the most experienced in the space at designing email creative, as proven by the team's... More

I wanted to share with everyone a recent email creative design award winner from the Yesmail Creative Services team. Our creative team is by far the most experienced in the space at designing email creative, as proven by the team's tenure and long list of creative awards.

The award is for the "Best Computer: Retailer Email message" and can be viewed here.

To view the creative go here.

Kudos to the team for another outstanding accomplishment! Less