With its ϋber addicting qualities, Pinterest hype is seemingly everywhere. Pinterest is the new star in the social media universe and has seen rapid growth to over 10 million users in only 9 months - about 400% growth from September... More
With its ϋber addicting qualities, Pinterest hype is seemingly everywhere. Pinterest is the new star in the social media universe and has seen rapid growth to over 10 million users in only 9 months - about 400% growth from September to December 2011 alone. However Pinterest incorporation within email marketing has not been as universally adopted as its rapid growth would suggest.
So what's the buzz all about? Why should Marketers care? Is this yet another Social Network phenom that will lose its luster after a few months? At Yesmail, we believe Pinterest is here to stay! At the moment, about 90% of the Pinterest audience is female, but the image sharing site is gaining traction with the male audience as well. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. (The food category is the fastest growing segment of Pinterest.)
Newly pinned content is displayed on the Pinterest home page, which means that there is updated content each time the member logs in keeping it fresh and fun. Businesses on Pinterest can reach their audience, through the use of images, which have the ability to drive traffic back to their website, Newsletter sign up pages, Preference Center pages, Facebook, Twitter feed pages, etc. Because Pinterest relies on user-generated content, it has become an amazing exchange of ideas from consumer to Marketer, and back again.
Some early adopters of Pinterest, like Better Homes and Gardens, have rolled out a "Pin & Win" Facebook contest that bridges the gap between Facebook and Pinterest. Facebook fans are entered into a sweepstakes by building a board on their personal Pinterest page, adding imagery from the BHG.com website and then posting the Pinterest URL in with the submission on Facebook. Other marketers, like Etsy, allow all items on their website to be pinned onto Pinterest. That way, if a Pinterest member is surfing the site and spots an image of a great handcrafted scarf, a single click will take them to Etsy's ecommerce page where she can make her purchase.
Furthermore, marketers can drive traffic to their Pinterest page by including content within their email campaigns highlighting new additions to their Pinterest board. CWDKids has developed email campaigns that include trending images on their Pinterest page; the subscriber simply needs to click on any of these images within the email to be directed to the CWDKids Pinterest board.
Marketers need to join, create their Pinterest page profile, build a few targeted boards and then begin adding some high-quality images that relate to their brand, their products, their mission statement, etc. All of this can be done in a short time frame with limited technical knowledge and little effort. Then, marketers should add the "Pin It" button and "Follow" buttons to emails and websites (Pinterest has even provided the necessary code) that will enable you to quickly drive traffic from your Pinterest page to your web pages.
Adding these buttons to email campaigns when executed properly, will allow marketers to reach new people outside of their subscribers, thus generating new leads, and ultimately, converting them into clients, all through the power of social sharing.
At Yesmail, we're dedicated to staying up with industry trends and passionate about delivering the tools that best allow you to engage with your customers via the social channels they use most. If you are interested in adding Pinterest buttons to your emails, contact your Yesmail Account team to assist.
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So what's the buzz all about? Why should Marketers care? Is this yet another Social Network phenom that will lose its luster after a few months? At Yesmail, we believe Pinterest is here to stay! At the moment, about 90% of the Pinterest audience is female, but the image sharing site is gaining traction with the male audience as well. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. (The food category is the fastest growing segment of Pinterest.)
Newly pinned content is displayed on the Pinterest home page, which means that there is updated content each time the member logs in keeping it fresh and fun. Businesses on Pinterest can reach their audience, through the use of images, which have the ability to drive traffic back to their website, Newsletter sign up pages, Preference Center pages, Facebook, Twitter feed pages, etc. Because Pinterest relies on user-generated content, it has become an amazing exchange of ideas from consumer to Marketer, and back again.
Some early adopters of Pinterest, like Better Homes and Gardens, have rolled out a "Pin & Win" Facebook contest that bridges the gap between Facebook and Pinterest. Facebook fans are entered into a sweepstakes by building a board on their personal Pinterest page, adding imagery from the BHG.com website and then posting the Pinterest URL in with the submission on Facebook. Other marketers, like Etsy, allow all items on their website to be pinned onto Pinterest. That way, if a Pinterest member is surfing the site and spots an image of a great handcrafted scarf, a single click will take them to Etsy's ecommerce page where she can make her purchase.
Furthermore, marketers can drive traffic to their Pinterest page by including content within their email campaigns highlighting new additions to their Pinterest board. CWDKids has developed email campaigns that include trending images on their Pinterest page; the subscriber simply needs to click on any of these images within the email to be directed to the CWDKids Pinterest board.
Marketers need to join, create their Pinterest page profile, build a few targeted boards and then begin adding some high-quality images that relate to their brand, their products, their mission statement, etc. All of this can be done in a short time frame with limited technical knowledge and little effort. Then, marketers should add the "Pin It" button and "Follow" buttons to emails and websites (Pinterest has even provided the necessary code) that will enable you to quickly drive traffic from your Pinterest page to your web pages. Adding these buttons to email campaigns when executed properly, will allow marketers to reach new people outside of their subscribers, thus generating new leads, and ultimately, converting them into clients, all through the power of social sharing.
At Yesmail, we're dedicated to staying up with industry trends and passionate about delivering the tools that best allow you to engage with your customers via the social channels they use most. If you are interested in adding Pinterest buttons to your emails, contact your Yesmail Account team to assist.
Closing Comment:
Catch up on Part 1 to learn more about how Yesmail Enterprise allows you to 
Integrate Twitter with your email program
One Twitter feed may not be enough
