Email Marketing Lounge

John Harrison: August 2008 Archives

Hard to pass up that headline... AOL Mail's fourth annual Email Addiction survey has some interesting results including the strange places people check email, including:• In bed in their pajamas: 67% • From the bathroom: 59% (up from 53% last... Read
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One of my favorite email analysts, David Daniels from Jupiterresearch, just published a new report on Email Marketing to Small Businesses. The report is based on a survey of small businesses conducted in April 2008. The overall conclusion:"E-mail marketing is... Read
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It's 4:14PM on a Friday and I'm thinking through the items accomplished this week and those yet to be completed. Each week can feel like a blur when so many items are happening at the same time... and yes, it... Read
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Saw this article the other day:E-mail gaining utility among marketersAfter reading it I was struck by how much the key points harkened back to the early days of email marketing -- 1999, 2000, 2001... What is it about email? Have... Read
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Ken Magill from Direct posted a great summary on the "Habeas Fire Sale" today:http://directmag.com/disciplines/email/0812-habeas-fire-sale/A few snippets:"'They were bleeding money' to the tune of millions of dollars a year, said one source who asked not to be identified.""Habeas's investors also apparently... Read
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Hot off the press - Return Path is further consolidating the deliverability services space by announcing its intent to acquire Habeas. The acquisition should help reduce the confusion in the market surrounding the various deliverability service providers. Matt Blumberg the... Read
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A little humor from our VP of Professional Services, Tanya Hyde:How many email marketers do you need to change a light bulb?Nobody ever removes the bulb - unless it's been inactive for more than six monthsNone - The light bulb... Read
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Barack Obama's at it again -- trumping McCain in his excellent use of email. This weekend his campaign manager David Plouffe announced that you can sign-up for a special email alert when Barack's Vice President is selected; even further promising... Read
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I just received the classic, "I'm sorry" email from a leading online retailer, Spiegel.com. The email was apologizing for a recent technical issue that may have been experienced while shopping on their site. In addition to the apology I also... Read
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Yesterday Forrester announced their acquisition of Jupiter Research. Big news for the email marketing space!! Over the past several years both companies have become the heavyweights of 'email outside expert opinion'. A fact companies have grown to love and fear.... Read
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