I celebrated my birthday on Monday and received the usual array of "Happy Birthday's" from family, friends, and even some marketers who have implemented the ever popular "Birthday Email". That is, the email that is automated and sent on every... Read

DM News is reporting today that the Interactive Advertising Bureau (IAB) in its recently published Email Data Management Best Practices is now recommending that marketers only send email to those who have 'opted in' to receive it. The article further... Read