Recently in Email Program Category

Several our clients are actively looking at how best to integrate product reviews into their email marketing program. In partnership with Bazaarvoice and one of our key clients, Northern Tool, we have jointly published a great case study detailing... Read

Each quarter our Professional Services team creates an Industry Benchmark report for our clients who use Yesmail Enterprise. The report is an opportunity for our teams to understand how a particular client is performing when compared to others in their... Read

You know the political season is in full swing when my local gelato restaurant (Shameless plug for Staccato Gelato) offers up scoops of "Baracky Road"...Taking things a bit further Ben & Jerry's announced yesterday a great promotion for a "Free... Read

There has been a lot of information published over the past few weeks regarding the economic uncertainty we find ourselves in.A few items every marketer should be thinking through:* Dashboard: What are the key metrics that you need to have... Read

Kudos to Restoration Hardware for coming out with one of the first 'bailout' connected marketing campaign that I've seen. Today Restoration Hardware sent the following email message:The email campaign highlights the following benefits:* $100 Gift Voucher toward any order of... Read

I celebrated my birthday on Monday and received the usual array of "Happy Birthday's" from family, friends, and even some marketers who have implemented the ever popular "Birthday Email". That is, the email that is automated and sent on every... Read

DM News is reporting today that the Interactive Advertising Bureau (IAB) in its recently published Email Data Management Best Practices is now recommending that marketers only send email to those who have 'opted in' to receive it. The article further... Read

It's 4:14PM on a Friday and I'm thinking through the items accomplished this week and those yet to be completed. Each week can feel like a blur when so many items are happening at the same time... and yes, it... Read

Saw this article the other day:E-mail gaining utility among marketersAfter reading it I was struck by how much the key points harkened back to the early days of email marketing -- 1999, 2000, 2001... What is it about email? Have... Read

Barack Obama's at it again -- trumping McCain in his excellent use of email. This weekend his campaign manager David Plouffe announced that you can sign-up for a special email alert when Barack's Vice President is selected; even further promising... Read