Last week we won an OMMA Award for Best Standalone Email Creative for a campaign that we designed for HP called "HP Recycles". Over the last ten years we have had a lot of fun designing amazing, award-winning creative... More

Last week we won an OMMA Award for Best Standalone Email Creative for a campaign that we designed for HP called "HP Recycles". Over the last ten years we have had a lot of fun designing amazing, award-winning creative for our clients. This is our fourth creative award in the last 12 months - something I believe no other Email Service Provider can attest to.

Check out the winner.

Email creative as a whole has certainly improved over the years; however, it is still striking how little attention some marketers pay toward it. As a marketer, your creative is ultimately your brand and how you choose to represent yourself to the world. A client like HP, Coca-Cola, or the other OMMA winners (Walt Disney, Delta, REI, Hilton Hotels, Nike, Ford, etc) has placed a value on their brand that is clearly above others.

Don't lose heart though... for those companies unable to invest in the same way as an HP or Coca-Cola, there are several simple design strategies that can be utilized to ensure you are building customer loyalty and selling your story. In fact we recently published a white paper on this topic that is very good.

Check it out. Less