Great Super Bowl yesterday!My favorite commercial was from Monster.com and can be viewed on Hulu here.Several marketers have released their post Super Bowl email specials... Hats off to:Warner Bros - Super Bowl XLIII Champions - Pre-Order now and get 25%... More

Great Super Bowl yesterday!

My favorite commercial was from Monster.com and can be viewed on Hulu here.

Several marketers have released their post Super Bowl email specials...

Hats off to:

Warner Bros - Super Bowl XLIII Champions - Pre-Order now and get 25% off any 2nd DVD
View the creative here.

Finish Line - Steelers WIN! Get Your Official Gear Today!
View the creative here.

...I love how marketers are taking advantage of social events and capitalizing on them for their purposes.

Are you? You should consider it.

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Hard to pass up that headline... AOL Mail's fourth annual Email Addiction survey has some interesting results including the strange places people check email, including:• In bed in their pajamas: 67% • From the bathroom: 59% (up from 53% last... More

Hard to pass up that headline... AOL Mail's fourth annual Email Addiction survey has some interesting results including the strange places people check email, including:

• In bed in their pajamas: 67%
• From the bathroom: 59% (up from 53% last year)
• While driving: 50% (up from 37% last year)
• In a bar or club: 39%
• In a business meeting: 38%
• During happy hour: 34%
• While on a date: 25%
• From church: 15% (up from 12% last year)

Suffice it to say that we are addicted to email. As a non-recovering addict I too fall victim to these irresistible urges... all the more reason to consider email communications based on time. For example, sending users real-time and/or event based communications based on their activity and interactions with you.

Check out the full survey results.
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A little humor from our VP of Professional Services, Tanya Hyde:How many email marketers do you need to change a light bulb?Nobody ever removes the bulb - unless it's been inactive for more than six monthsNone - The light bulb... More

A little humor from our VP of Professional Services, Tanya Hyde:

How many email marketers do you need to change a light bulb?

Nobody ever removes the bulb - unless it's been inactive for more than six months

None - The light bulb can change itself using a preference center

Two - one to change the bulb and one to point out the excellent ROI compared to other ways of lighting the room

Two - one to change it and one to get the appropriate permission from the owner of the socket

Two - one to fit the new bulb and one to design it so it works as intended in whatever socket it goes into

Three - one to change it, one to design it to work in all sockets, and one to complain that the light bulb still doesn't work in rooms built by Microsoft

Five - one to change it, two to work out the best day and time of day to make the change, one to ensure the new bulb will meet user expectations, and one to monitor how many people subsequently flick the light switch

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