Weekly creative email design series focusing on email marketing design best practices. This week is eBay Sellers focused. More
Welcome to the 3rd edition of our weekly Fun Friday Email Design Creative Spotlight. If you haven't read the first 2, be sure to check them out here creative email design eBay and here creative email design 'My Coke Rewards'. As always our goal is to get YOU involved with the email creative services team and get the conversation going about what designs inspire you, call you to action, or prompt you to click that dreadful "unsubscribe" button. Please, share your thoughts.
Alright, enough with the fluffy stuff, let's shine the spotlight on this week's email design, something we developed for eBay as a part of their 'Seller Achievements' program. The idea behind these segmented email messages was to congratulate all of the active sellers on eBay once they've reached a designated milestone.
We know that thanking users through email is a great way to engage with them, so layouts reflected an über-positive, trophy-like look and feel. As Jack Satta, Sr. Designer at Yesmail said, "We wanted to shout YOU'RE THE BEST to their most active users. Like a big, warm ray of sunshine."
The milestones varied and were bucketed into 5 different categories:
We wanted to focus on 4 Key Areas of Email Design for this project:
1. Bright, friendly
In order to stand out, we chose eBay's bright color palette for this series. The messaging was also large and congratulatory to evoke friendliness and accomplishment.
2. Certificate-like feel
People often print these notices, so it was important for us to design them in a way that works beautifully on the printed surface, and even more so, on a computer screen.
3. Variations for subtle changes in achievements
To avoid the "I've-seen-this-email" response (and the dreaded delete), we changed up some of the subtle details and messaging.
4. Stackable and swappable tip sections
Since the seller tips varied in relevance based on the recipient and type of category he/she belongs to, they were treated like modules in order to make the content more flexible and easily added in or swapped out.
So now we want to hear what you think about this design, what do you like or what would you recommend? How do you use saying 'Thank You' in your email campaigns?
Want more email design? Be sure to check out our Email Design Look Book 2012 for more creative email inspiration.
Less
Alright, enough with the fluffy stuff, let's shine the spotlight on this week's email design, something we developed for eBay as a part of their 'Seller Achievements' program. The idea behind these segmented email messages was to congratulate all of the active sellers on eBay once they've reached a designated milestone. We know that thanking users through email is a great way to engage with them, so layouts reflected an über-positive, trophy-like look and feel. As Jack Satta, Sr. Designer at Yesmail said, "We wanted to shout YOU'RE THE BEST to their most active users. Like a big, warm ray of sunshine."
The milestones varied and were bucketed into 5 different categories:
- Receiving a 5-star rating
- Longevity of membership
- Receiving positive feedback
- Having a certain success rate (sales record)
- Reaching a certain number of listings made
We wanted to focus on 4 Key Areas of Email Design for this project:
1. Bright, friendly
In order to stand out, we chose eBay's bright color palette for this series. The messaging was also large and congratulatory to evoke friendliness and accomplishment.
2. Certificate-like feel
People often print these notices, so it was important for us to design them in a way that works beautifully on the printed surface, and even more so, on a computer screen.
3. Variations for subtle changes in achievements
To avoid the "I've-seen-this-email" response (and the dreaded delete), we changed up some of the subtle details and messaging.
4. Stackable and swappable tip sections
Since the seller tips varied in relevance based on the recipient and type of category he/she belongs to, they were treated like modules in order to make the content more flexible and easily added in or swapped out.
So now we want to hear what you think about this design, what do you like or what would you recommend? How do you use saying 'Thank You' in your email campaigns?
Want more email design? Be sure to check out our Email Design Look Book 2012 for more creative email inspiration.
