eMarketer published an interesting study recently of adult internet users who subscribed to approximately three daily or weekly shopping emails or newsletters showed that more than 60% read the content every day and 22% were checking their email multiple times... More

eMarketer published an interesting study recently of adult internet users who subscribed to approximately three daily or weekly shopping emails or newsletters showed that more than 60% read the content every day and 22% were checking their email multiple times per day.  That read frequency, alongside with the fact nearly half were still excited enough about receiving daily deals and said they "can't wait" to see the latest deals in the messages - means that Enterprises marketing to consumers have a huge opportunity to drive sales on a daily basis with this type of email program.

eBay, an industry leader in email marketing and one of our clients, has had their eBay Daily Deals program in place since 2009. This program consistently drives revenue and provides value for eBay members. Check out the Tech Tuesday Daily Deal email from eBay posted here.

Any eBay member can "opt-in" to receive the Daily Deals and the program continues to see organic increases in their opt-in base.  And while we can't give you the exact numbers, we are all proud to say that eBay metrics consistently exceed industry benchmarks due to their specialized and highly targeted program.
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