Ken Magill from Direct posted a great summary on the "Habeas Fire Sale" today:http://directmag.com/disciplines/email/0812-habeas-fire-sale/A few snippets:"'They were bleeding money' to the tune of millions of dollars a year, said one source who asked not to be identified.""Habeas's investors also apparently... More

Ken Magill from Direct posted a great summary on the "Habeas Fire Sale" today:

http://directmag.com/disciplines/email/0812-habeas-fire-sale/

A few snippets:

"'They were bleeding money' to the tune of millions of dollars a year, said one source who asked not to be identified."

"Habeas's investors also apparently made it a little too clear they wanted out of the deliverability business."

"Those VCs [Habeas's venture capitalist investors] took a bath," said one source."

"Various sources also speculated that Return Path agreed to the deal because Habeas's pricing was so low, it was putting unreasonable downward price pressure on its competitors and the purchase simply takes Habeas out of the picture."

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Suffice it to say, Habeas was a company that was not going anywhere fast and needed an escape pod. It looks like they found one in Return Path.
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Hot off the press - Return Path is further consolidating the deliverability services space by announcing its intent to acquire Habeas. The acquisition should help reduce the confusion in the market surrounding the various deliverability service providers. Matt Blumberg the... More

Hot off the press - Return Path is further consolidating the deliverability services space by announcing its intent to acquire Habeas. The acquisition should help reduce the confusion in the market surrounding the various deliverability service providers.

Matt Blumberg the CEO and Chairman of Return Path published this key info in his blog today:

"For sender clients, we can now offer expanded service levels and access to a broader "footprint" of ISPs and filters who subscribe to our services. The consolidated company will be one step closer to providing a universal set of standards for measuring sender-focused email quality and reputation...The one thing we do know at this point is that we will be maintaining both Sender Score Certified and the Habeas SafeList as separate and distinct whitelist programs indefinitely."

We recently announced a partnership with Return Path offering their Sender Score Certified Program to our clients. Several clients who have been initial users of the program have seen great improvement in overall program performance including increased open and click rates.

Return Path's key competitor and the remaining force in the world of deliverability, Pivotal Veracity, remains a strong partner of ours. Several of our clients routinely take advantage of their inbox monitoring and content optimization tools.

It will be interesting to see how this acquisition drives the further development of both Return Path and Pivotal Veracity.

More to come for sure... Less