We're delighted that Chad White and the Retail Email Blog mentioned one of our Creative Services Team's designs for HP Shopping in the 'Design Hall of Fame: 2011 Inductees.'
Our clients at HP Shopping really pushed us to create a layout that stood out. Their new Folio Notebook is an amazing product, and we wanted to show that with a "breakout" email layout. Here's what Chad White had to say about it:
"I'm a big fan of email design best practices, but I'm also a big fan of occasionally ditching those best practices to stand out in the inbox. HP does exactly that in this email, where they jettison their preheader text, header, and navigation bar and increased their email width to 800 pixels from 570. Those changes helped put more focus on the hero image of their new ultra-thin laptop."
It's an exciting time to be a part of the Yesmail Interactive team, and, as we announced this week, it has been especially exciting for the Creative Services Team as we're a part of 4 awards in the last 3 months!
Our clients at HP Shopping really pushed us to create a layout that stood out. Their new Folio Notebook is an amazing product, and we wanted to show that with a "breakout" email layout. Here's what Chad White had to say about it:
"I'm a big fan of email design best practices, but I'm also a big fan of occasionally ditching those best practices to stand out in the inbox. HP does exactly that in this email, where they jettison their preheader text, header, and navigation bar and increased their email width to 800 pixels from 570. Those changes helped put more focus on the hero image of their new ultra-thin laptop."
It's an exciting time to be a part of the Yesmail Interactive team, and, as we announced this week, it has been especially exciting for the Creative Services Team as we're a part of 4 awards in the last 3 months!
- 2011 Email Hall of Fame: Retail Email Blog HP, 12/8 - Exclusive: HP's First Ultrabook is Here
- 2012 Marketing Sherpa Email Awards Best Triggered Email or Auto-Responder Series: Silver - Feld Entertainment - Welcome Series
- 2012 eTail Email Marketing: Best in Class Finalist - Webroot Newsletter
- 2011 OMMA Award: Best Email CRM Campaign - HP Customer Revival Campaign
While we would love to take all the credit, we have to thank our clients for continuing to strive above and beyond the ordinary and inspiring us to create innovative email templates.
Last but not least, if you happen to be attending the Marketing Sherpa event in Vegas next week you're in luck, I'll be there both days providing FREE email design audits in our dedicated clinic room. Be sure to register to here today as space if filling up quickly.
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