Due to our recent email design awards, we decided to release our Email Design Look Book 2012. We love Email Design Look Books - they're great sources of creative ideas and a great way to focus and look at what we have done in the past. Going forward we want to make sharing what we are doing creatively on a regular basis a priority in 2012 in order to get YOU involved. With that being said, we decided to start a weekly post showcasing our email designs called 'Fun Friday's Email Design's Creative Spotlight.' Our goal is to get you involved in and in touch with the creative process, highlight why certain email campaigns worked, and add a little fun and creativity to your Friday afternoons.

So with that being said, let's kick it off with an email we created for eBay's Green Team. The idea behind this was to create an editorial-style newsletter with supplementary, non-product related "eco-content" to help further engage their audience. Our Sr. Designer Jack Satta emphasized, "Single-column, stacked sections with strong delineation are great for newsletters and a must-have for mobile."


Key Areas of Email Design We Focused On:

• Clearly readable emails with images off
• Very mobile-friendly
• Maintain brand/sub-brand look and feel throughout
• Stacked sections for easy scrolling and separation
• Hierarchy (postcard + subsections, or lead article+ other articles, treatment of Headlines, CTAs)
• Carried over site design

What are your thoughts on this design, what did you like or what would you recommend?