Keeping tabs on your competition has always been a necessity for any company to protect their customer base. We see it every day with "Joe's gas station" shaving 2 cents off Shell's gas price down the road. In many organizations, analyzing a competitor's online marketing strategy has fallen into the hands of everyone from the email marketing associate to the senior marketing director.

A few years ago, this was a very manageable task signing up for newsletters and email marketing programs. However, since the onslaught of social media, this effort has become a very daunting time-consuming process. Not only must marketers stay on top of competitor's email marketing campaigns, but marketers now must be aware of their competition's Facebook fan pages, Youtube videos, Twitter campaigns, etc...you get the idea.

Having all these different avenues to communicate with the ever evolving customer gives your rival more of an opportunity to get their message in front of your customers...whether that be a catchy viral YouTube clip or a last minute Valentine's gift promotion email. The need for a multi-channel competitive intelligence tool has never been more of a necessity. Up to this point, there has been no easy way to track all of these dominant digital channels within one centralized view...until now.

Using Yesmail Interactive's latest Market Intelligence solution enables the marketer to easily analyze their competitor's marketing strategy. It allows marketers to compare a brand's campaign deployments while reviewing engagement and digital channel ranks. The quicker they can understand emerging trends, themes and multi-channel strategies, the faster they can apply these insights to their own future campaign strategies.