We at Yesmail Interactive are incredibly honored to be included in the most recent Forrester Wave™ for email marketing vendors.  We have much to be excited about as we received perfect scores for:

• Dynamic content setup, testing, delivery execution
• Multiple, flexible reporting and analysis options, and
• Security

Yesmail Interactive also received top scores for:

• An Apps library that provides advanced reporting, like competitive intelligence reporting, industry benchmarks and customer interactions across different channels
• Creative services offering further supported by customer references utilized in the Wave  
• Customer retention with a global churn rate consistently above 99%

Additionally, Yesmail Interactive's proprietary research tool, "Yesmail Market Intelligence", contributed to the perfect score in the multichannel correlation evaluation.  Yesmail Market Intelligence, among other things, monitors the correlation between digital channels, like email, and social activity, i.e. how email activity drives social buzz, and how social activity drives email response.  Yesmail Market Intelligence combines social, mobile, and email monitoring to power competitive, market, and digital content intelligence from a centralized, easy to use console.

Yesmail Interactive's email and social media integration functionality also received above average scores.  With several ways to integrate social media with email, users can seamlessly schedule and deploy social campaigns, show growth and response trends in social channels via the Social Insight Dashboard, track click-throughs of social 'share' buttons, and create social opt-in forms.  

Yesmail Interactive has made noteworthy leadership changes including the appointment of Chairman Mike Iaccarino as CEO.  His outstanding industry track record will help bolster our growing business, as will Purandar Das who brings his extraordinary expertise in email marketing technology and analytics as CTO.  We have further strengthened our expansion in the market with the hiring of Linda Vetter as Director of Marketing and Marc Shull as Sr. Director of Strategic Analytics.  These highly experienced professionals bring demonstrable successes and domain expertise in email marketing with them.

Along with significant new technology features, functionality and benefits we are releasing this year we are aggressively investing in strategy and analysis skills so that as customers evolve we're evolving with them. More exciting news to come.  Watch this space.

Michael Fisher
President, Yesmail Interactive