In 1991 when talking about professional basketball, everyone wanted to 'Be Like Mike'! Now in 2011, if you want to compete in the daily deals arena, you need to 'Be Like Groupon'.
Yesmail Market Intelligence is putting a spotlight on how Groupon is using Email, Facebook, Twitter, and Youtube for digital marketing!
Deployment Calendar - December 2011:
Groupon utilized all 4 digital channels throughout December and deployed up to 15 campaigns in a single day!
Interestingly, Groupon has deployed identical campaign volumes across Twitter and Facebook for the month of December.
Email Campaign Analysis
Average Subject Line Length: 42 Characters (Over 400 campaigns analyzed to calculate this average).
Sample Subject Lines:
1. Half Off Beginners' Knitting or Crochet Class
2. Up to 67% Off Swedish Massage in Glendale
3. Up to 61% Off Tanning Services
4. $96 Off Skydiving Session from Sportations
Comments: Groupon rarely utilizes their name in subject lines.
Facebook Post Analysis
Current Brand Likes: 351,732
Change in Past 24 Hours: +130
Average Likes per Campaign: 53
Average Comments per Campaign: 21
Recent Facebook Campaigns:
Twitter Analysis
Current Followers: 51,739
Change in past 24 Hours: +5
Average Campaign Length: 74 characters
Recent Twitter Campaigns:
YouTube Analysis
Current Channel Views: 1,819,392
Change in past 24 Hours: : +715
Average Campaign Length: 154 seconds
Average Comments Per Campaign: 15
Average Views Per Campaign: 20,658
Average Likes Per Campaign: 74.5
Average Dislikes Per Campaign: 4.0
Average Ratings Per Campaign: 78.5
Average Favorites Per Campaign: 80.2
Recent YouTube Campaigns:
Social Channel Comments: Groupon is not actively pushing deals through their social channels. Rather, Groupon is using these channels to build market presence and establish a more intimate relationship with their audience through engaging questions, comments, and videos.
Closing Comments: If you want to be the best, you need to beat your competition at their own game! Marketers must learn to fully embrace all 4 digital channels in order to remain competitive. Yesmail Market Intelligence is detecting significant volume increases across all 4 channels from all marketers. How are you keeping up? Want to learn what your competition is doing? Email sales@yesmail.com or contact us directly at 1-877-YESMAIL.
Yesmail Market Intelligence is putting a spotlight on how Groupon is using Email, Facebook, Twitter, and Youtube for digital marketing!
Deployment Calendar - December 2011:
Groupon utilized all 4 digital channels throughout December and deployed up to 15 campaigns in a single day!
Interestingly, Groupon has deployed identical campaign volumes across Twitter and Facebook for the month of December.Email Campaign Analysis
Average Subject Line Length: 42 Characters (Over 400 campaigns analyzed to calculate this average).
Sample Subject Lines:
1. Half Off Beginners' Knitting or Crochet Class
2. Up to 67% Off Swedish Massage in Glendale
3. Up to 61% Off Tanning Services
4. $96 Off Skydiving Session from Sportations
Comments: Groupon rarely utilizes their name in subject lines.
Facebook Post Analysis
Current Brand Likes: 351,732
Change in Past 24 Hours: +130
Average Likes per Campaign: 53
Average Comments per Campaign: 21
Recent Facebook Campaigns:
Twitter AnalysisCurrent Followers: 51,739
Change in past 24 Hours: +5
Average Campaign Length: 74 characters
Recent Twitter Campaigns:
YouTube AnalysisCurrent Channel Views: 1,819,392
Change in past 24 Hours: : +715
Average Campaign Length: 154 seconds
Average Comments Per Campaign: 15
Average Views Per Campaign: 20,658
Average Likes Per Campaign: 74.5
Average Dislikes Per Campaign: 4.0
Average Ratings Per Campaign: 78.5
Average Favorites Per Campaign: 80.2
Recent YouTube Campaigns:
Social Channel Comments: Groupon is not actively pushing deals through their social channels. Rather, Groupon is using these channels to build market presence and establish a more intimate relationship with their audience through engaging questions, comments, and videos. Closing Comments: If you want to be the best, you need to beat your competition at their own game! Marketers must learn to fully embrace all 4 digital channels in order to remain competitive. Yesmail Market Intelligence is detecting significant volume increases across all 4 channels from all marketers. How are you keeping up? Want to learn what your competition is doing? Email sales@yesmail.com or contact us directly at 1-877-YESMAIL.
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