Yesmail Interactive's field research indicates that marketers are struggling with the following question:  'Which Facebook Campaign-Type (aka Post) will generate maximum user engagement for my business?'   To bring everyone up to speed, we've defined the 6 popular Facebook campaign-types below:

1.     Link - A campaign (post) that contains an URL.

2.     Music - A campaign (post) that contains a streamable song.

3.     Photo - A campaign (post) that contains a photo / image.

4.     Status Update - A campaign (post) that contains basic text with no interactive media.

5.     Flash Object / SWF - Contain an interactive survey or application.

6.     Video - Contains a full motion video.

We decided to put our new Market Intelligence (MI) solution to the test and obtain deeper insight into this question.   Our Market Intelligence solution uncovered the following facts after analyzing 19,223 Facebook campaigns posted from the Top 100 marketers:

1.     'Link' campaigns are the most popular deployment type amongst Marketers.

2.     'Photo' campaigns generate the most 'Likes'.

3.     'Status Update' campaigns generate the most 'Comments'.

The same Market Intelligence solution also uncovered the top Facebook campaign based on Comment count from the marketers in our tracking network.  Walgreens currently holds the top campaign spot with over 33,790 comments after being posted on December 13, 2011.

Closing Comment:  Comments are 'King' with Facebook.  Deploying more Status Update campaigns will generate more comments and potentially more leads for your business!