As a follow up to our webinar in October on Last Minute Holiday Tactics for Email Marketers (if you missed it, feel free to check it out here), we thought we should take a gander at how the holiday shopping season is playing out this year. We're just past Black Friday & Cyber Monday - what do we know so far?
Early birds got the worms and 40% off cashmere sweaters
The online holiday shopping season began even earlier this year. Thanksgiving Day, dubbed "Cyber Kickoff Day," officially kicked off the frenzy. The Kenshoo 2010 Online Holiday Report shows more than 1 billion ad impressions, 30 million clicks, and more than 1 million online sales transactions between Nov. 4 and 29 - an all time high for this period.
It's a little early to tell but it looks as if online spending will exceed growth predictions. comScore recorded a record $1.028 billion in online spending on Cyber Monday 2010, up 16% compared with a year ago. It represents the heaviest online spending day in history, and the first to surpass the billion-dollar threshold. The research firm estimates for the holiday season, retail e-commerce spending for the first 29 days in the November and December 2010 holiday season online rose 13% to $13.55 billion from the same days in the prior year.
Email volume has increased with some great TARGETED campaigns
This ecommerce growth is exciting and certainly in line with what we are seeing here at Yesmail with the email channel. So far, our clients are sending more messages to a more targeted base. Relevancy is key and clients are using customer information to segment and deliver the right message to the right audience. So far from November 24 - December 5, we've seen a 33% increase of email messages sent from the same period last year and on Nov 28th and 29th we saw over *twice* the number of messages sent. We expect this growth to continue as marketers ramp up for the final online shopping days. The creativeness of marketers this years is super exciting - particularly in how they are applying free shipping (a necessity this year; we all know consumers expect it) and the multi-message "12 Days" Strategy. Here are a couple good examples.
Free shipping eases the sting
Online spending is sure a lot easier for folks to swallow when retailers throw in free shipping. The Gap took it one step further - free shipping, everyday. Oh yes they did. Take a look:
Holiday Themed Multi-Message Strategy is in Full Swing
Deal of the day or week, or special holiday themed multi-message campaigns are all the rage. Take a look at a great example - the 12 Days of Gifts program by HP:
The gist of it all
So this is what we know so far... The online channel is really performing with increased consumer online activity and spending. Email marketers have stepped up with smart strategies to continue the growth throughout the season. Big props to savvy email marketers who understand how to tap into their consumer base and deliver some really awesome email strategies and targeted campaigns!
Early birds got the worms and 40% off cashmere sweaters
The online holiday shopping season began even earlier this year. Thanksgiving Day, dubbed "Cyber Kickoff Day," officially kicked off the frenzy. The Kenshoo 2010 Online Holiday Report shows more than 1 billion ad impressions, 30 million clicks, and more than 1 million online sales transactions between Nov. 4 and 29 - an all time high for this period.
It's a little early to tell but it looks as if online spending will exceed growth predictions. comScore recorded a record $1.028 billion in online spending on Cyber Monday 2010, up 16% compared with a year ago. It represents the heaviest online spending day in history, and the first to surpass the billion-dollar threshold. The research firm estimates for the holiday season, retail e-commerce spending for the first 29 days in the November and December 2010 holiday season online rose 13% to $13.55 billion from the same days in the prior year.
Email volume has increased with some great TARGETED campaigns
This ecommerce growth is exciting and certainly in line with what we are seeing here at Yesmail with the email channel. So far, our clients are sending more messages to a more targeted base. Relevancy is key and clients are using customer information to segment and deliver the right message to the right audience. So far from November 24 - December 5, we've seen a 33% increase of email messages sent from the same period last year and on Nov 28th and 29th we saw over *twice* the number of messages sent. We expect this growth to continue as marketers ramp up for the final online shopping days. The creativeness of marketers this years is super exciting - particularly in how they are applying free shipping (a necessity this year; we all know consumers expect it) and the multi-message "12 Days" Strategy. Here are a couple good examples.
Free shipping eases the sting
Online spending is sure a lot easier for folks to swallow when retailers throw in free shipping. The Gap took it one step further - free shipping, everyday. Oh yes they did. Take a look:
Holiday Themed Multi-Message Strategy is in Full Swing
Deal of the day or week, or special holiday themed multi-message campaigns are all the rage. Take a look at a great example - the 12 Days of Gifts program by HP:
The gist of it all
So this is what we know so far... The online channel is really performing with increased consumer online activity and spending. Email marketers have stepped up with smart strategies to continue the growth throughout the season. Big props to savvy email marketers who understand how to tap into their consumer base and deliver some really awesome email strategies and targeted campaigns!
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