The creative team here at Infogroup/Yesmail continues to earn recognition for 'out of the box' email design. Literally, out of the box. Our HP campaign was recently recognized by Chad White for visually surprising recipients with a playful design that... More

The creative team here at Infogroup/Yesmail continues to earn recognition for 'out of the box' email design. Literally, out of the box. Our HP campaign was recently recognized by Chad White for visually surprising recipients with a playful design that has Shrek's arm breaking outside of the grid. As he points out, this isn't a common tactic used today, but when it is used it certainly does grab your attention. Our HP Monsters Vs. Aliens message was also designed to break the grid and received awards from Creative Media and OMMA. A shout-out to our award-winning creative team here at Infogroup/Yesmail - nice work!

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We are proud to announce that we have won another Interactive Advertising Competition award with HP. HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.HP created a customized... More

We are proud to announce that we have won another Interactive Advertising Competition award with HP.
 
HP was awarded the 2010 Internet Advertising Competition Award for Best Technology Email Message Campaign for their Windows 7 Launch multi-message series.

HP created a customized email message stream to highlight the new Windows® 7 operating system and associated new product launches. The targeted audience consisted of tech savvy email subscribers, which allowed HP to focus more attention on the new product designs featuring the new operating system, rather than on the operating system itself. The Windows® 7 launch proved a huge success, with customer engagement metrics 20% higher than typical email campaigns and significant revenue generated.
 
The Windows 7® Launch was another example of the strong collaboration between HP and Yesmail, with Yesmail providing creative design and strategic consulting, as well as full service campaign management and execution.
 
The full list of IAC award winners can be found here.
 
This is the second IAC award for Yesmail and HP. We also won the Best Computer Retailer Email message award in 2009 for the HP Mini 1000 campaign.
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