Today Yesmail Professional Services hosted a webinar for our clients called Getting into the in-box: Deliverability in 2010. Deliverability continues to be a top concern and challenge for all email marketers, and since it is a constantly changing landscape it is important for us to take the time to update our knowledge and stay on top of emerging trends and opportunities.
 
Jason Warnock, Director of Deliverability and Bob Sybydlo, Deliverability Analyst shared some great information about the state of deliverability including compliance, legal and technical challenges all senders face.
 
They helped our clients understand how ISP actions can impact deliverability, what Yesmail does every day to help our client's get their email delivered, and what steps senders need to take to ensure their email gets into the in-box.
 
Key topics covered included:

• Email authentication
• Campaign volume monitoring
• Abuse and hard bounce metric tracking
• How to combat mail stream pollution
• Standard bulking and blocking challenges
• Creative content blocking

It was a great event. If you would like a copy of the presentation, please email me.