This week we announced our new Twitter Campaign Management feature available in Yesmail Enterprise. This is exciting news for marketers, because now you can save time by centralizing the management, coordination, and analysis of a single marketing campaign across many channels (email + social + mobile) within one tool.
It only takes three simple steps to execute your Twitter campaigns in Enterprise:
Promote Twitter in your emails and on your website
Make sure your customers know how to find you and what benefits they will get from following you on Twitter. Will you send special discounts or give them early notice of new products or sales? Will you keep your followers updated on the latest events?
Dick's Sporting Goods sent their email subscribers an invitation to follow them on Twitter with a nice Free Shipping incentive. The message did a good job creating visibility and outlining the benefits for followers.
Integrate Twitter with your email program
Twitter can be used to announce special sales and promotions, or to create viral buzz for new marketing campaigns. With Twitter Campaign Management you can schedule tweets as teasers or chasers for email campaigns, or send out special "twitter only" deals. Your Twitter strategy should complement your other marketing channels, not be a stand alone.
Buy.com's Tweet 'n Seek campaign is a great example of a multi-channel strategy. They promoted a "social scavenger hunt' via email and website banners. Clues were tweeted to followers, and then the community posted their answers on Buy.com's Facebook page.
One Twitter feed may not be enough
If you have a large company, several customer-facing departments, or varied products or services, you may need more than one Twitter feed. Don't try to cram several disparate message streams into one account if you don't have to; create individual feeds for specific topics or customers to drive more value to the end user. For example, you could set up one Twitter feed for Customer Service, and a second Twitter feed for Marketing.
Stay tuned next week for Part 2 and learn about developing original content, including relevant links, and using Yesmail Enterprise to track responses.
It only takes three simple steps to execute your Twitter campaigns in Enterprise:
- You set up your account
- Create your content (up to 140 characters)
- Schedule and send
Promote Twitter in your emails and on your website
Make sure your customers know how to find you and what benefits they will get from following you on Twitter. Will you send special discounts or give them early notice of new products or sales? Will you keep your followers updated on the latest events?
Dick's Sporting Goods sent their email subscribers an invitation to follow them on Twitter with a nice Free Shipping incentive. The message did a good job creating visibility and outlining the benefits for followers.
Integrate Twitter with your email programTwitter can be used to announce special sales and promotions, or to create viral buzz for new marketing campaigns. With Twitter Campaign Management you can schedule tweets as teasers or chasers for email campaigns, or send out special "twitter only" deals. Your Twitter strategy should complement your other marketing channels, not be a stand alone.
Buy.com's Tweet 'n Seek campaign is a great example of a multi-channel strategy. They promoted a "social scavenger hunt' via email and website banners. Clues were tweeted to followers, and then the community posted their answers on Buy.com's Facebook page.
One Twitter feed may not be enoughIf you have a large company, several customer-facing departments, or varied products or services, you may need more than one Twitter feed. Don't try to cram several disparate message streams into one account if you don't have to; create individual feeds for specific topics or customers to drive more value to the end user. For example, you could set up one Twitter feed for Customer Service, and a second Twitter feed for Marketing.
Stay tuned next week for Part 2 and learn about developing original content, including relevant links, and using Yesmail Enterprise to track responses.
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