On Thursday, Yesmail Professional Services hosted a webinar for our clients called Getting Started with SMS. This was our first opportunity to talk with clients about our new Enterprise SMS campaign management features and share high level best practices information on building your mobile opt-in database and planning for simple SMS campaigns.
Ocean Fine from Syniverse shared some updated SMS statistics and reinforced the benefits of using SMS for marketing purposes:
- Mobile phone penetration in the US is currently at 85%, with more than 286 million mobile subscribers
- SMS is 100% available on mobile phones in U.S
- SMS is typically read within an average of 15 minutes and responded to within 60 minutes
- Text messaging isn't just for Gen X and Y; 50% of those age 45-54 and 34% of those age 55-64 are texting
Lynn Dusek, our Director of Strategic Services shared some simple best practices for integrating mobile with your email strategy including:
- 5 questions your should ask before you start your SMS campaigns
- How to collect mobile opt-ins
- Examples of SMS opt-in campaigns, Email opt-in via SMS, SMS Alerts, promotional and integrated campaigns
- Lynn also shared an easy-to-follow Getting Started checklist
Manny Ju, our Director of Product Management discussed how SMS messaging adds instant energy to your marketing mix and showed us how SMS functionality is fully integrated within Yesmail Enterprise. As a Yesmail Enterprise client you can:
- Send text messages anywhere in the world to members of your SMS opt-in list.
- Use your common short code or ours - we're flexible
- Allow people to easily opt-in to your SMS program - directly from their mobile phones
- Quickly set up interactive SMS polls and surveys
It was a great event. If you would like a copy of the presentation, please contact me at tanyah@yesmail.com.
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