Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers... More

Yesmail is proud to announce the birth of a sparkling new website: cokeusa.com!  This website was developed by Yesmail and our partner R2integrated.

Coke USA provides The Coca-Cola Company with an excellent opportunity to communicate directly with key decision makers at home in a refreshing new way. The website speaks to an audience thirsty for an online experience with content that resonates with practicality, pertinence, and accessibility: not mere marketing and promotion. In this way, Coca-Cola can strike a unique relationship with consumers, increasing loyalty through the gift of inspiration, entertainment, and education.

By combining Yesmail's fresh content strategy that serves up relevant, useful, engaging, and inspiring articles and tips with R2integrated's beautiful, intuitive, and fluidly functional build, we created an experience specifically designed to connect with decision makers: a site that speaks directly to a consumer with a friendly style and respect for their busy lives.  

Check out the new website and let us know what you think! Less

Our parent company, infoGROUP, in Omaha, Nebraska recently started a campaign aimed at generating stimulus for local small businesses.  Created by infoGroup's Executive VP, Stormy Dean, the Storm Dawg Marketing blog offers suggestions to small business owners, as well as... More

Our parent company, infoGROUP, in Omaha, Nebraska recently started a campaign aimed at generating stimulus for local small businesses.  Created by infoGroup's Executive VP, Stormy Dean, the Storm Dawg Marketing blog offers suggestions to small business owners, as well as an opportunity to receive some custom advice.  Business owners submit their stories to the blog, then once a month Dean selects one business to receive a tailored marketing plan and a starting budget.  The company's progress is documented on the blog for others to read and learn from.

In Dean's own words, "This is a great example of where capitalism meets doing good in the world." By helping small businesses, "hopefully they can create new jobs and along the way we can learn something."

Ralston's Trinity United Methodist, one of the first clients, needed to get the word out about their new community center and benefited from a fund raiser that infoGROUP helped to host.  Church members found it to be a great learning experience.  They hope others who visit the blog will benefit just as much from reading about both the positive and negative outcomes of the event. "It's exactly what we were looking for," said Trinity United's Pastor Nancy Kaye-Skinner.

This is social media in action, at its best - helping and teaching others during a tough economic period, while preparing for a promising future.  For more information on Stormy Dean's small business stimulus plan, visit www.stormdawg.com.

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