We are thrilled to announce that Yesmail has added another creative design award to our growing list of industry recognitions.
 
HP and Yesmail have won the Creative Media Award for Best Email for the HP Monster Sale campaign. View the Creative Media Awards 2009 Winners.

In spring 2009, HP partnered with DreamWorks to launch a huge sale utilizing branding and themes from the Monsters vs. Aliens movie.  The objective of the campaign was to leverage the excitement surrounding the March 27th movie launch and generate incremental direct sales for HP.
 
The campaign consisted of 4 email messages launched over 10 days - March 30th through April 9th, 2009.  Each message leveraged key characters from the movie.  More than 12 million subscribers were targeted, with each subscriber receiving all of the messages in the 4-part series.  View all 4 email messages.
 
The Monster Sale campaign delivered outstanding results. Revenue per message sent was 80% higher than average compared to other messages launched during the quarter!  Click Rates were also strong at 37% higher than typical messages delivered over the same timeframe.  The significant increase in Click Rates indicates subscribers found the creative appealing and were interested and engaged in the content.  Final revenue numbers tallied from the Monster Sale indicated it was one of the most successful HP campaigns in 2009 to date.
 
In addition to winning this award, Yesmail also had two other finalists in the Creative Media Awards email category: Coca-cola "Try Vault Promotions" and Microsoft "Enhanced Hotmail and Messenger Launch".