No not a reference to a Kelly Clarkson song, but instead a really strong campaign from Timberland encouraging those that have not purchased and/or visited the site in a while to 'come back'. A great example of a marketer segmenting their audience and building assumingly automated programs targeted at users based on their respective activity level. These types of campaigns as we've seen with our clients can be instrumental in driving overall customer retention and incremental sales.

Do you have a 'win-back' program? You should!

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