I love the Neiman Marcus email today creating a very meaningful sense of urgency to act now - e.g. 'buy now!'.
The email promotes a 50% off and Free Shipping two-hour promotion that started today at 11:30AM CST and ended at 1:29PM CST. Equally impressive was the send time for the campaign, a little more than an hour prior to the event occurring - plenty of time to be ready to take advantage of the offer.
While the campaign itself is impressive, the campaign should further reinforce and remind marketers of the opportunity to utilize email to drive a sense of urgency with their subscribers. Historically, campaigns that are positioned as 1-day or limited time have a much higher response. For an active audience a limited hour promotion likely will perform even better and can be used as a way to generate incremental sales.
Here's the creative:
The email promotes a 50% off and Free Shipping two-hour promotion that started today at 11:30AM CST and ended at 1:29PM CST. Equally impressive was the send time for the campaign, a little more than an hour prior to the event occurring - plenty of time to be ready to take advantage of the offer.
While the campaign itself is impressive, the campaign should further reinforce and remind marketers of the opportunity to utilize email to drive a sense of urgency with their subscribers. Historically, campaigns that are positioned as 1-day or limited time have a much higher response. For an active audience a limited hour promotion likely will perform even better and can be used as a way to generate incremental sales.
Here's the creative:
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