The Susan G. Komen for the Cure has a great email today promoting their fundraising application within Facebook. It is essentially a nice way for users to extend their fundraising efforts through their network of friends.
As many marketers start to adopt additional integration points with the leading social media sites (e.g. Facebook, Twitter, etc), they will also start to utilize email as a way of driving channel adoption. From adoption, marketers will turn to utilizing email for promotion usage and analyzing performance to fine-tune and improve their program through segmentation, personalization, and sophistication.
Today many marketers are simply focused on presence and adoption; however, it will serve them well to be thinking broader in terms of ultimately how to monetize these social media applications. This example by Susan G. Komen for the Cure is a testament to a marketer thinking several steps ahead.
See for yourself:
As many marketers start to adopt additional integration points with the leading social media sites (e.g. Facebook, Twitter, etc), they will also start to utilize email as a way of driving channel adoption. From adoption, marketers will turn to utilizing email for promotion usage and analyzing performance to fine-tune and improve their program through segmentation, personalization, and sophistication.
Today many marketers are simply focused on presence and adoption; however, it will serve them well to be thinking broader in terms of ultimately how to monetize these social media applications. This example by Susan G. Komen for the Cure is a testament to a marketer thinking several steps ahead.
See for yourself:
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