I really love the Kodak Gallery email creative.
Kodak Gallery is promoting their 'Mini Photo Book' and the design does an amazing job of highlighting the photo book in use. Additionally the four call-out boxes do a great job of jumping off the page and highlighting the critical value points tied to the book.
In respect to the creative itself, note that you too can utilize these best practices:
Great, great design!
See for yourself:
Kodak Gallery is promoting their 'Mini Photo Book' and the design does an amazing job of highlighting the photo book in use. Additionally the four call-out boxes do a great job of jumping off the page and highlighting the critical value points tied to the book.
In respect to the creative itself, note that you too can utilize these best practices:
- Call-out boxes/bullets that break the linear structure of the design
- Sharpness of images contrasted against fuzzy images - the contrast is key
- Clear, consistent action buttons (e.g. "Start Your Book" & "Order Prints")
Great, great design!
See for yourself:
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