I love the email from Kodak that comes out monthly. The email campaign selects a customer submitted picture as the "Kodak Moment of the Month". In this example, a photo from Kodak customer Ellen S. Whittle shows a high school JV football game tackle in the rain. The picture captures the essence of high school football and has an amazing splash of water from the field.
Many marketers have been using customer reviews - another form of customer generated content on their web site and more recently in emails. Not too many marketers though have created a way for customers to submit content that can be re-purposed and used for their marketing needs.
Kudos to Kodak for taking it a step further! And be on the look-out for next month's "moment" featuring a 'spectacular travel photo'.
Here's the campaign:
Many marketers have been using customer reviews - another form of customer generated content on their web site and more recently in emails. Not too many marketers though have created a way for customers to submit content that can be re-purposed and used for their marketing needs.
Kudos to Kodak for taking it a step further! And be on the look-out for next month's "moment" featuring a 'spectacular travel photo'.
Here's the campaign:
Hi John - If it is one thing the customer wants to see, it is customer generated content. To me, it is another way of asking a question to the customer. When presented with something re-purposed, they ask themselves questions about how effectively they use the product in question. Anyways, just a thought. Very much enjoy your blog, thanks.
Chris
Great example John - Sometimes our customers have the best ideas and content for our emails.
Best regards,
Jordan
www.emailmoxie.com