CircuitCity.com sent a "re-launch" email today announcing the re-launch of their website under new ownership. The email campaign does a nice job of accomplishing several items facing a company coming out of bankruptcy under new ownership; including:

• Branding: Consistent use of the Circuit City brand and a nice introduction of the new brand - Systemax. I also like the treatment of the "Re-launch Announcement" - it is descriptive and clear.
  

• Letter of Introduction: Nicely embedded letter explaining to the subscribers why they are receiving the message, what happened, and what to expect moving forward.
  

• Subscription Info: Clear language depicting why the new brand is mailing the subscriber and what they can do if they'd like to be taken off of the list.
  

• Promotions: As a part of the announcement, they included a few promotions encouraging the subscriber to give the new company a chance.
  
  

Overall - a great a message and great learning for other brands to follow if they are in a similar situation.

Below is the message: