Many marketers have a standard 'welcome' message that is sent shortly after a subscriber signs-up. adidas has a nice twist on the classic welcome that I wanted to share with everyone.

Two great twists:

1. Utilizing 'Personalities' - from the images of today's leading athletes to the call-out in the text to "Follow football star Reggie Bush, to NBA All-Star Dwight Howard", adidas has it down with leveraging the star personalities at their disposal to create a stronger connection with their subscribers.
2. The "Insider" Club - a great call-out to join 'adidas Insiders'. The special community allows subscribers to:

"Share your ideas and thoughts with key people at adidas and see it play a direct role in new adidas products and marketing."
"Get a sneak peek into what adidas is going to do next."
"Get to know other like-minded members and network with them."
"Have an impact on the future of adidas."

When you click-through on the link you are prompted to take a quick survey which indicates whether you are qualified to be an 'Insider'. Unfortunately I was not, however, I love the concept.