Lowe's - Favorite Email Design of the Day

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I really liked Lowe's email campaign yesterday. It is nicely designed for the Spring and has several great elements including:

  • Simple, clear, direct subject line
  • Nice header treatment with text for those with images disabled
  • Great background color and the vine treatment makes the email feel less flat
  • Clearly defined sections with easy to read text and clear action buttons
  • Nice social media call out to Facebook
  • Nice call to action to subscribe to other communications
  • Simple footer providing easy to configure settings for future campaigns

Overall, a really, really nice job.

Take a look yourself:

lowes.jpg

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