I really like today's Kodak email campaign highlighting their Mother's Day specials.
A few subtle items that might not jump out at everyone, but really make this email effective:
Offer Tag: By including a text offer tag at the very top of the email Kodak is ensuring that everyone viewing the email on a non-HTML rendering mobile device first views the offer. Smart.
Viral 'Share This' Icon: By including 'Share This' functionality, Kodak is encouraging their subscribers to share the offer and actual email content via the social media community of their choice (e.g. Facebook, Twitter, Digg, etc).
Imagery: Great re-use of the 'mother' in the main image, the image in the picture frame, the image in the pocket video camera, and on the landing page you click-through to.
Overall a great email. See for yourself:
A few subtle items that might not jump out at everyone, but really make this email effective:
Offer Tag: By including a text offer tag at the very top of the email Kodak is ensuring that everyone viewing the email on a non-HTML rendering mobile device first views the offer. Smart.
Viral 'Share This' Icon: By including 'Share This' functionality, Kodak is encouraging their subscribers to share the offer and actual email content via the social media community of their choice (e.g. Facebook, Twitter, Digg, etc).
Imagery: Great re-use of the 'mother' in the main image, the image in the picture frame, the image in the pocket video camera, and on the landing page you click-through to.
Overall a great email. See for yourself:
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