Wikipedia has a great recap of the history of sex in advertising. As an example, check out this image from a 1921 National Geographic magazine... a scantily clad woman pitching tire valve caps.
Sex in advertising has certainly evolved, but many things still ring true.
For example, in today's Boston Proper email campaign the following items are asserted:
It is safe to say that while things change, they often times also stay the same.
Below is the email:
Sex in advertising has certainly evolved, but many things still ring true.
For example, in today's Boston Proper email campaign the following items are asserted:
"Sexy Summer Catalog"
"Wear it like no one else"
"Summer heat" - next to the image below
"Lose yourself in the exotic"
It is safe to say that while things change, they often times also stay the same.
Below is the email:
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