It is hard to pass up Ben & Jerry's 'Free Cone Day' - this year held Tuesday, April 21st at a Ben & Jerry's near you. That being said the email creative below leaves a lot to be desired...

A few small suggestions:

• Branding: The lack of Ben & Jerry's logo is appalling.
• Imagery: You would think a nice photo of an 'ice cream cone' for 'Free Cone Day' would have been very appealing.
• Template: Ben & Jerry's could easily invest in a nice re-usable creative template that would address branding, imagery, font sizes, etc vs. the current floating boxes of text.

What do you think?