I love personalization.

I love triggered campaigns.

I love short, time-sensitive promotions.

However...

If you are going to run campaigns of this type, you need to make sure that you are targeting people correctly...

Alas, I don't live in Buffalo, Hartford, Burlington, Manchester, or Portland, Maine.

I live in Portland, Oregon!

Perhaps Expedia in their endeavor to target those closest to the above pre-mentioned cities simply chose "Portland" - not realizing that there are many "Portland's" in the United States. Including...

{via Wikipedia}
Portland, Arkansas
Portland, Colorado, a defunct city
Portland, Connecticut
Portland, a proposed city adjacent to Blue Island, Illinois and later incorporated into it
Portland, a former name for Fountain, Indiana
Portland, Indiana
Portland, Kentucky
Portland, Louisville, a neighborhood and former town in Louisville, Kentucky
Portland, Maine
Portland-South Portland-Biddeford metropolitan area
New Portland, Maine
South Portland, Maine, adjoining Portland, Maine
Portland, Michigan
Portland, Missouri
Portland, New York
Portland, North Dakota
Portland, Ohio
Portland, Oregon
Portland metropolitan area
Portland, Pennsylvania
Portland, Tennessee
Portland, Texas
Portland, Dodge County, Wisconsin
Portland, Monroe County, Wisconsin

Here's the creative: