Yes, even email marketers make mistakes... but this one could have easily been avoided with a little bit of testing....
The Mistake
The classic "Dear {blank}," - the {blank} being the absence of the first name of the subscriber receiving the message.
The Email Marketer
Constant Contact
The Solution
Fellow Email Marketers, please, please test your messages before deploying them!
See my previous posts on this topic:
Spiegel - Why do marketers not QA their emails?!?
Marketing Sherpa - Subject Line and Body Confusion
John McCain: One Step Forward, One Step Back
I could add the obligatory plug for our small business solution, Yesmail Direct, but that would be too much...
Take a look at the creative:
The Mistake
The classic "Dear {blank}," - the {blank} being the absence of the first name of the subscriber receiving the message.
The Email Marketer
Constant Contact
The Solution
Fellow Email Marketers, please, please test your messages before deploying them!
See my previous posts on this topic:
Spiegel - Why do marketers not QA their emails?!?
Marketing Sherpa - Subject Line and Body Confusion
John McCain: One Step Forward, One Step Back
I could add the obligatory plug for our small business solution, Yesmail Direct, but that would be too much...
Take a look at the creative:
We have had this issue happen as well. Here is an odd tip if you send the wrong email.
1. Use it as an opportunity to interact with your database apologize and resend the email.
2. Remember it's sometimes not your direct response from your email that creates the business.
3. Sometimes it's following up with the email based on it's tracking with a phone call or additional email.
David Kamatoy
davidkamatoy.com