I didn't expect the Star Trek reference, but a nice overall story.
A snippet:
"When online retailers sit down to craft an e-mail and marketing communications strategy, it may help to consider StarTrek's Captain Kirk and the origination of his request to be beamed up, says Mike Hilts president and general manager of e-mail marketing services firm Yesmail.
Yes, Captain Kirk.
"When Captain Kirk called Scotty and said 'Beam me up' it was Captain Kirk initiating the call, not Scotty," Hilts says. "Scotty didn't ask him every hour if he wanted to be beamed up."
Today's most effective e-mail campaigns, in a sense, work in a similar way, Hilts says, by filling a need or request initiated by a consumer rather than simply blasting out messages en masse, hoping a few lead to sales."
Check out the full article:
http://emailactivity.ecn5.com/engines/publicPreview.aspx?blastID=148060&emailID=24853504
A snippet:
"When online retailers sit down to craft an e-mail and marketing communications strategy, it may help to consider StarTrek's Captain Kirk and the origination of his request to be beamed up, says Mike Hilts president and general manager of e-mail marketing services firm Yesmail.
Yes, Captain Kirk.
"When Captain Kirk called Scotty and said 'Beam me up' it was Captain Kirk initiating the call, not Scotty," Hilts says. "Scotty didn't ask him every hour if he wanted to be beamed up."
Today's most effective e-mail campaigns, in a sense, work in a similar way, Hilts says, by filling a need or request initiated by a consumer rather than simply blasting out messages en masse, hoping a few lead to sales."
Check out the full article:
http://emailactivity.ecn5.com/engines/publicPreview.aspx?blastID=148060&emailID=24853504
Leave a comment