Spend Your Budget Wisely: Sound Marketing Strategies for 2009

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As we enter 2009, it is a great time to reflect on successful strategies implemented in 2008 and prioritize how to spend precious budget dollars in the New Year. If I had my own email marketing budget to manage, here are some of the top new opportunities I would pursue: Predictive Modeling, Social Networking, Integrating Mobile Messaging into Email, and Triggered Messaging.

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