Another example of a company not doing a good job of tying the subject line to the body content within the message, only this time the example comes from Marketing Sherpa - someone whom you would think would have their stuff together...
Subject Line
[EmailSherpa] Benefits of Centralized Database Control
Body Content
1. Check Your Email Reputation to Improve Deliverability with Easy, No-Cost Tools
2. Exclusive Sherpa Research: Social Media Marketing and PR Benchmarks, Best Practices, Tactics
3. Social Media Marketing: What Works and What Doesn't
Perhaps this was just an error in the subject line; however, if so, it reinforces another recent callout of the importance of Quality Assurance.
It is these types of errors that lead consumers to have a lower opinion of the brand in question.
Take a look at the email:
Subject Line
[EmailSherpa] Benefits of Centralized Database Control
Body Content
1. Check Your Email Reputation to Improve Deliverability with Easy, No-Cost Tools
2. Exclusive Sherpa Research: Social Media Marketing and PR Benchmarks, Best Practices, Tactics
3. Social Media Marketing: What Works and What Doesn't
Perhaps this was just an error in the subject line; however, if so, it reinforces another recent callout of the importance of Quality Assurance.
It is these types of errors that lead consumers to have a lower opinion of the brand in question.
Take a look at the email:
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