Some of the most effective email programs are those that are automated and tied to a subscriber's buying cycle. FAO Schwarz has a nice Repeat Purchase Program where they send subscribers a special offer if they have not purchased within 60 days of their last purchase. In the email below, they are offering 20% off the next purchase. I particularly like the "We hoped they loved it!" call out, as it directly ties the email to the last purchase made.


In respect to these types of programs, do you, have a:

•       1st Time Buyer Program

•       Repeat Purchase Program

•       Lapsed Purchase Program

•       Abandoned Shopping Cart Program

There are many other variations; however, these four are some of the most important.