Nice email today from Fandango tying last night's Oscar winners into an email driving people to their site. On the site you can buy movie tickets, view trailers, view winners, and most importantly view photos from the event.

The email exhibits some classic best practices:

• Utilizing offline events to drive online content and traffic
• Super timely - the email was sent within 12 hours of the Oscars ending
• Viral - not only does the email have great imagery, it also has a great sweepstakes, which subscribers love to participate in

See the email below: