Several our clients are actively looking at how best to integrate product reviews into their email marketing program. In partnership with Bazaarvoice and one of our key clients, Northern Tool, we have jointly published a great case study detailing such integration.

A quick quote from the case study:

"By leveraging the review results on recently purchased products and incorporating those results into targeted top rated email campaigns, Northern Tool has seen a better-than-average conversion rate, in addition to a lift in overall sales. In fact, Northern Tool is able to use their "Top Rated Products" emails as an important component of their email marketing efforts because the results are consistently effective."

Click to access the full email marketing case study.