Each quarter our Professional Services team creates an Industry Benchmark report for our clients who use Yesmail Enterprise. The report is an opportunity for our teams to understand how a particular client is performing when compared to others in their respective industry.

A few interesting factoids:

Open Rates: CPG, Entertainment, Finance & Healthcare, and Consumer Services are trending up. Whereas, Auto, Retail, and Travel were slightly trending down.

Click Rates: CPG, Entertainment, Finance & Healthcare, and Retail are trending up. Whereas, Auto, Consumer Services, and Travel were slightly trending down.

If you are a Yesmail client, contact your Account Team for more in-depth insight into this quarter's Industry Benchmark Report.