Kudos to Restoration Hardware for coming out with one of the first 'bailout' connected marketing campaign that I've seen.
Today Restoration Hardware sent the following email message:
The email campaign highlights the following benefits:
* $100 Gift Voucher toward any order of $400 or more
* 1 day only sale (expires October 6th!)
* Available in store, online, or via catalog
Personally the copy grabbed me: "Restoration Hardware Unanimously Approves Bailout Bill". And yes, the American flag was a nice touch as well. As 1-day sale campaigns in email create a tremendous amount of urgency, this campaign will probably do okay for them.
Further, I imagine we'll see more marketing campaigns that leverage the realities of the economic climate we are in. Be careful with this approach though, as it can either come across well-intended or purely opportunistic. For those subscribers feeling the affects of the economy more than others, this campaign could have easily been seen as insensitive.
Today Restoration Hardware sent the following email message:
The email campaign highlights the following benefits:
* $100 Gift Voucher toward any order of $400 or more
* 1 day only sale (expires October 6th!)
* Available in store, online, or via catalog
Personally the copy grabbed me: "Restoration Hardware Unanimously Approves Bailout Bill". And yes, the American flag was a nice touch as well. As 1-day sale campaigns in email create a tremendous amount of urgency, this campaign will probably do okay for them.
Further, I imagine we'll see more marketing campaigns that leverage the realities of the economic climate we are in. Be careful with this approach though, as it can either come across well-intended or purely opportunistic. For those subscribers feeling the affects of the economy more than others, this campaign could have easily been seen as insensitive.
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