A little humor from our VP of Professional Services, Tanya Hyde:
How many email marketers do you need to change a light bulb?
Nobody ever removes the bulb - unless it's been inactive for more than six months
None - The light bulb can change itself using a preference center
Two - one to change the bulb and one to point out the excellent ROI compared to other ways of lighting the room
Two - one to change it and one to get the appropriate permission from the owner of the socket
Two - one to fit the new bulb and one to design it so it works as intended in whatever socket it goes into
Three - one to change it, one to design it to work in all sockets, and one to complain that the light bulb still doesn't work in rooms built by Microsoft
Five - one to change it, two to work out the best day and time of day to make the change, one to ensure the new bulb will meet user expectations, and one to monitor how many people subsequently flick the light switch
How many email marketers do you need to change a light bulb?
Nobody ever removes the bulb - unless it's been inactive for more than six months
None - The light bulb can change itself using a preference center
Two - one to change the bulb and one to point out the excellent ROI compared to other ways of lighting the room
Two - one to change it and one to get the appropriate permission from the owner of the socket
Two - one to fit the new bulb and one to design it so it works as intended in whatever socket it goes into
Three - one to change it, one to design it to work in all sockets, and one to complain that the light bulb still doesn't work in rooms built by Microsoft
Five - one to change it, two to work out the best day and time of day to make the change, one to ensure the new bulb will meet user expectations, and one to monitor how many people subsequently flick the light switch
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