Ken Magill from Direct posted a great summary on the "Habeas Fire Sale" today:
http://directmag.com/disciplines/email/0812-habeas-fire-sale/
A few snippets:
"'They were bleeding money' to the tune of millions of dollars a year, said one source who asked not to be identified."
"Habeas's investors also apparently made it a little too clear they wanted out of the deliverability business."
"Those VCs [Habeas's venture capitalist investors] took a bath," said one source."
"Various sources also speculated that Return Path agreed to the deal because Habeas's pricing was so low, it was putting unreasonable downward price pressure on its competitors and the purchase simply takes Habeas out of the picture."
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Suffice it to say, Habeas was a company that was not going anywhere fast and needed an escape pod. It looks like they found one in Return Path.
http://directmag.com/disciplines/email/0812-habeas-fire-sale/
A few snippets:
"'They were bleeding money' to the tune of millions of dollars a year, said one source who asked not to be identified."
"Habeas's investors also apparently made it a little too clear they wanted out of the deliverability business."
"Those VCs [Habeas's venture capitalist investors] took a bath," said one source."
"Various sources also speculated that Return Path agreed to the deal because Habeas's pricing was so low, it was putting unreasonable downward price pressure on its competitors and the purchase simply takes Habeas out of the picture."
-------------------------------------------------------------------------------------------------
Suffice it to say, Habeas was a company that was not going anywhere fast and needed an escape pod. It looks like they found one in Return Path.
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