Saw this article the other day:
E-mail gaining utility among marketers
After reading it I was struck by how much the key points harkened back to the early days of email marketing -- 1999, 2000, 2001... What is it about email? Have people forgotten the benefits of the channel?
Yes, it can help drive revenue.
Yes, it can keep in contact with key customers.
Yes, it can build brand -- of course it can! That's what it initially did.
Most marketers started with: Newsletters (brand, content, product), moved to postcards (promotion, single call to action), and then branched out to integrated communications (triggered events, transactional emails with other content - more brand).
This statement alone was startling:
"Zinio, an online publishing and distribution services firm, is also lookÂing at new approaches to e-mail, but from the design perspective. The firm recently debuted a new horizontal e-mail that lets readers scroll the e-mail to the right, the way one reads a book.
'It's a completely different way of presentÂing the content that gives the reader a new e-mail experience,' says Stephanie Jackson, publisher, services manager at Zinio."
But wait... We took this same approach with a Honda email in 2000!
Check it out.
We have a great creative portfolio and creative talent that I'd be happy to introduce anyone to; check it out and let me know what you think.
E-mail gaining utility among marketers
After reading it I was struck by how much the key points harkened back to the early days of email marketing -- 1999, 2000, 2001... What is it about email? Have people forgotten the benefits of the channel?
Yes, it can help drive revenue.
Yes, it can keep in contact with key customers.
Yes, it can build brand -- of course it can! That's what it initially did.
Most marketers started with: Newsletters (brand, content, product), moved to postcards (promotion, single call to action), and then branched out to integrated communications (triggered events, transactional emails with other content - more brand).
This statement alone was startling:
"Zinio, an online publishing and distribution services firm, is also lookÂing at new approaches to e-mail, but from the design perspective. The firm recently debuted a new horizontal e-mail that lets readers scroll the e-mail to the right, the way one reads a book.
'It's a completely different way of presentÂing the content that gives the reader a new e-mail experience,' says Stephanie Jackson, publisher, services manager at Zinio."
But wait... We took this same approach with a Honda email in 2000!
Check it out.
We have a great creative portfolio and creative talent that I'd be happy to introduce anyone to; check it out and let me know what you think.
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